Getting The Most From Working With A Graphic Designer
31st December 2016
When you want to get some new print material designed, there are a few ways you can go about it. You can order items from websites that use print templates, you can run something up yourself on a basic office application or a free app or you can have something unique professionally designed for your specific business need.
Needless to say, having a well-designed print item is the best way to get your material noticed and to effectively communicate your business' unique selling point. You may think that using a professional graphic designer is too expensive or that your job is too small but that's certainly not the case with Graph Print! We have our own in-house graphic designers and they would be delighted to work with you to make your ideas a reality, however big or small your job is.
To truly get the most from working with a professional graphic designer, it is important to write a clear design brief. Think about the following questions before you write it.
What is the elevator pitch for your business?
What feelings do you want your brand/message to evoke?
What aesthetic are you looking for?
What brands do you like/dislike and why?
What is your brand position?
Who are your competitors?
What is the objective of the campaign?
What is your budget and timeline?
Canva is an online design resource for small businesses and they recommend including the following information when creating a design brief for a graphic designer.