As with all aspects of your branding, colour and contrast is key. The colour you choose for your signage should reflect and complement your brand colours and identity and should work in all situations and lighting. This article on the psychology of colour in marketing and branding from Entrepreneur Europe is helpful when thinking about how to use colour. Colour itself can convey a powerful message and the key to any successful signage is to strategically implement colours that engage and excite.
For your signage to be effective, it’s important to optimise the contrast between your text and graphics. The use of outlines and shadowing can make the text really stand out. Depending on where your sign will be positioned, the use of 3D lettering could also help make your message really stand out.
