Although positioning is really important, it is also vital that you get the design process right and that you are aware of how positioning may affect your design. After all, a well-positioned illegible or confusing sign is not going to help you or your customers. With that in mind there are a few things you should pay close attention to.
While retailers might want their signage placed high above their premises to attract traffic from the street, office buildings don't always need to take the same approach. If your building is tucked away in an office park or discreet area of town, you may be better served placing smaller signage at eye level. This way, clients are presented with your branding or message prior to walking in the building. Alternatively, you might want to consider modular outdoor signs that can be wall mounted or free standing. They allow for information to be easily updated and panels can be altered or removed. The individual panels are fabricated units and particularly suitable for open public areas with pedestrian access. Free Standing Signs and Totems are another alternative to over the door fascia signage.
The size of your signage will vary depending on the type of message that you want to convey. For a powerful and bold statement, the bigger the better! For a more sophisticated or refined touch, a smaller sign may work well. When determining the dimensions of the sign, consider how far away you want the sign to be visible from. You should also find out about any restrictions on public signage that might be in place in your area.