While growing your presence online is an essential aspect of a modern marketing strategy, it should not come at the expense of overlooking offline branding.
Your business signage has the potential to reach a different market than your online ads. It’s for this reason that can’t afford to ignore the value that physical signage can offer your business. A well-crafted business sign is critical to making a good first impression on potential customers and to build brand awareness. Whether it’s a fascia sign over your business or an A-frame pavement sign you use to grab the attention of passers-by, good signage can either draw people in or push them away. You don’t have to be a retail business to benefit from having well branded signage. It can be your most effective marketing tool, working 24 hours a day to promote your business. Welcome to our four part series which explains what you need to consider when developing your business signage.