If you are a small business owner or if you work in a small business then it’s very likely that you’ve had to learn a lot of new skills – and fast! One of the skills you may have had to learn is how to market your business.
When budgets are tight and personnel are stretched to cover essential roles, you may find yourself sitting down to design a flyer or leaflet to promote a special offer or a new product when it's really not your area so where do you start?
The Seven Key Questions Approach
Use the Seven Key Questions Approach to make sure that your efforts pay off and that your leaflet achieves your intended objective. Ask yourself (1) who, (2) what, (3) why, (4) when, (5) where, (6) how and (7) how much? Once you successfully address these questions within the copy of your marketing material then it's basically job done!
The design, layout and tone of your communication will depend on some other factors. Who is the intended audience for your leaflet? Are they young teens or older people, young families or professionals? The tone you use in your message, the colours you choose and the images you select all need to have your target audience in mind when you design your leaflet.
What do you want your leaflet do for your business? Are you looking to increase visibility of your business by making people aware of your business or reminding them about what you do? Or do you want to increase sales by running a special offer? Make sure your objective is clear in your mind before you start.
Why should the reader be interested in your business or your special offer? What problem are you solving for your reader, or what do you do that other businesses don’t do? This is so important to include so that your audience sees your offer as something relevant to them and not just a piece of junk mail.
When is your shop, business or service open or available? On what dates does the sale take place? This needs to be clear and prominent to be effective.
Where will the reader find your business? Whether your business is a ‘bricks and mortar’ premises or based online, make it easy for them to find you.
How do they access your product or service? Does the reader need to use vouchers or coupons to avail of the promotion? How do they find you? Provide directions or reference landmarks to your address. If you have social media accounts add icons to your leaflet. And don’t forget your phone number. The more options you provide to enable people to interact with you the better.
How Much? Give the reader a realistic expectation of how much your product or service will cost. Be clear about any savings the reader can expect to make.
If you would prefer to have one of our designers do the work for you, then it's a good idea to have the answers to the above questions clear in your mind before contacting us. Once you know what you want to achieve it makes the process very straightforward and enables our designers to come up with the most suitable options quickly and easily.
It is important that you don't mislead potential customers or use false advertising. For guidelines and best practice, visit the Advertising Standards Authority for Ireland's website at www.asai.ie/
Please note that our designers are not responsible for ensuring that your advertising copy and/or design is compliant with any advertising standards, regulations, legislation or industry standards that may be applicable for your business.