Ten Ways to Leverage Point of Sale Print for Retail Sales
31st March 2016
If your business is in the retail sector, then you know it can be difficult to make all your products stand out to customers. No matter what size your business is, it is possible to use point of sale (POS) print materials in clever and innovative ways to boost sales. You can use or adapt some of the methods that major brands and large retailers use to drive sales in your business.
It’s important when designing POS marketing items to ensure that they are eye catching, relevant and easy to understand. Take some inspiration from the list below and try using some of these POS items to drive sales in your retail space. If you think you don’t have the space available, or the budget to use these kind of POS items, then think again. They can be designed to be used in small spaces, giving great visibility and creating dramatic effect and delivering a high return on investment.
Floor Stickers – these are a brilliant way to grab your visitor’s attention, especially when space is tight.
Aisle Arches – big brands often use these in supermarkets to make a huge impression, usually for promoting a product range. For maximum effect they can be used in tandem with floor graphics to create a sense of drama in the retail space.
Tear Off and Take Away – if your customers are in the early stages of the purchase decision process, then giving them access to additional product information that they can take with them can be really helpful. You might want to incentive your customer to visit your website for more information with free delivery or promo code.
Shelf Talkers – no matter how limited the space is that you have, these items take up no space and are a great POS item to have in your arsenal. Think of them as your silent sales assistant, telling your customers about the benefits a product offers, how it compares with similar brands or maybe to draw attention to a limited time special offer while a purchase decision is being made.
Free Standing Display Units (FSDU’s) – these are a great way to maximise your promotions and build your brand. They are really flexible because they can be used where wall or shelf space is tight to encourage impulse purchases or to promote new product ranges or sale goods. They can also be used at shows, events and exhibitions and they can be fully customised, giving you full control of how your product is presented.
Shelf Wobblers – are positioned directly to shelf edges or flat surfaces to draw attention to products or promotions. They are so effective because the wobble feature makes them move which draws consumers attention in a way that static items can’t do. They can be produced in a wide range of shapes and sizes and are fully customisable. They can be particularly effective when they are used to link companion products that customers might not think or know about and this link can have a significant impact on your sales.
Aisle Fins – are commonly used to draw the attention of passing customers as they are double sided. They are a great way to separate product types or ranges and help to navigate customers to a preferred item. The size and shape of the fin you choose to use will depend on the objective and the message.
Neck Hangers – sometimes called bottle collars, can contain considerable amounts of information as they are double sided and designed to provide customers with product information. This can be about a limited time offer, companion sales, product origins or suggested uses for the contents.
Ceiling Hanging Mobiles – use your ceiling space to draw customers attention with eye catching mobiles. These items are usually made of light weight card, making them affordable and easy to change. They are also easy to hang and position using simple POS hanging accessories. Remember to make sure that they are not so high so that they can't be seen and not so low so that they get in your way!
Roll-up Banner Stands – or pull-ups, are a marketing staple for businesses of any size because they are a very flexible item to use. They are light weight and durable and take up little floor space but can contain a significant amount of information. And when you don’t need them they can be easily folded away and stored.
Hopefully this list will inspire you to use POS marketing items in your business and not to see them as tools which are only used by large brands with big budgets and multiple outlets.
Research carried out by Behaviours and Attitudes on behalf of Visualise in 2012 found that 78% of shoppers like finding out about new products while they are shopping, which means that a long as your promotional message is well thought out and relevant to your customers, then they will see it as helpful which will in turn, grow your bottom line.
We design and produce all of these products and many more in house and we would be delighted to talk to you about what kind of POS marketing items will work best for your space, your customers and your budget.
