A well thought out flyer or leaflet is a really quick and affordable way to draw attention to your business or a special offer or sale. Whether you plan on doing a door-to-door leaflet drop or hand them out in high footfall areas, they have the ability to make people aware of your business in ways that other mediums can’t do.
The UK Direct Marketing Association undertook research into how effective leaflet drops are and they found that 48% of people said that they visited a store, sent for information or bought a product having received a leaflet through their letterbox. That high uptake rate makes them a really effective marketing tool to use for businesses of all sizes to us.
But to achieve that kind of uptake rate, and avoid your leaflet being viewed as junk mail, it’s important to get the design of your flyer or leaflet just right. If you’re not a graphic designer it unlikely that you have access to, or the experience needed to use design software like InDesign to create your leaflet. However, it is possible to still create a really great leaflet yourself using standard software packages like MS Word or Publisher.
And you don’t need to reinvent the wheel, you can use one of the many leaflet or flyer templates available with these programmes for free or available online for a small fee. It is important to remember that if you are using Word or Publisher to design your leaflet, and you intend to print them yourself on your office inkjet printer then think about the type of finish this will provide (likely not as professional as you’d like) and the cost of the ink and paper you’ll need to print the quantity of leaflets necessary to penetrate your audience.
It’s important to remember that if your flyer or leaflet includes photos (which it hopefully will do) then beware of spatter that is caused by inkjet printers. Also what Dots per Inch (DPI) your printer has will impact on the quality of your images and text. And if you’re using gloss paper for your flyer, don’t forget to let each side dry thoroughly before printing the other side of the paper, if you’re printing photos.
Another thing to think about if you intent to design your own leaflet in MS Word or Publisher and send it to a professional printer, is to talk to them early on to see if the software package you’re using is compatible with theirs. This can save you a lot of time, effort and money in the long run. Most printers offer a design service so all you have to do is provide them with the details of what you want to include in your leaflet and the images to use and they will produce a print-ready file for you.
To put the cost of using our design service into perceptive, the cost per leaflet when you provide a print-ready file starts at €0.03 per leaflet. If you use the design service the cost per leaflet comes in at €0.04. You can read more about how to produce print ready files here.
So before you start designing your promotional flyer or leaflet think carefully about what is the most affordable way to turn that great design that you have in your head into a really effective marketing item. While doing it yourself might seem like the cheapest way to go when budgets are tight – it might just end up costing you a lot more than using a professional printer.
Talk to us today about how we can help you get your business noticed. You can also shop online now
Our Blog Categories
Shop Online Now!
More About Us