In November, we spoke about how many road users there are in Ireland today and about how you can take advantage of that for your business. The fact is that with so many marketing messages around us in our daily lives, it is very easy for your business branding and your messaging to get lost in a sea of advertising.
According to a study by the University of Southern California, in the 1970's people were exposed to about 500 ads per day, today it is closer to 5,000 and it's still increasing! The 'Marketing Rule of 7' states that a person has to see or hear a company's ad or message at least seven times before it has any impact. It is for this reason that you should take advantage of every possible opportunity to get your brand and message in front of your potential customers.
With streaming and on demand becoming more and more popular, it has become more difficult for tv advertisers to reach their target audiences SO...'If the mountain will not come to Muhammad, then Muhammad must go to the mountain!'
Vehicle branding is one of the easiest ways to generate impressions for your business. A strong logo with a creative and memorable message and bright colours will make an impact on your prospective customers enabling them to recall YOUR branding and logo over and above your competitors. And with vehicle branding, it's a one off cost so the more times they see your vehicle, the higher your return on investment!