Make The Most Of The Marketing Opportunities That The Summer Season Offers Your Business... With summer on its way (we hope), people will soon be out and about, visiting attractions and venues that they don't usually visit, and it got us thinking of the old adage, ‘Make Hay While The Sun Shines’.
New Season, New Opportunities The summer offers businesses opportunities to reach potential customers who are taking a break from the norm and looking for different ways to spend their time and money.
Your business can avail of the change in routine that the long school holidays and good weather provides families with. Visitor centres and tourist attractions usually have leaflet bays that promote local information making these prime locations to position leaflets to promote your business to these new customers.
Obviously it depends on the type of business you run but if you think that these leisure and tourism visitors would be a good fit for your business then think about using these leaflet bays to grow your business.
Visitors browsing leaflet bays or promotional areas are looking to find amenities and places of interest in the area or close by that they may not ordinarily frequent. You can make the most of these opportunities by designing leaflets that stand out and grab attention.
Plan Your Design Consider the following when you're planning the design of your next leaflet to make it more effective. Use an engaging headline. It is likely that your leaflet will be positioned among many others all vying for your intended reader’s attention. It is possible that the reader will only be able to see the top third of the leaflet, so make sure that that section offers the reader a reason to pick it up.
Avoid making the layout cluttered or confusing. The best leaflet designs are not afraid to use white space to enhance the layout. However, too much and it looks boring and too little and the message gets lost in the clutter. If you're not confident enough to design your own leaflet feel free to contact us for advice. Our experienced designers would be delighted to share their expertise. Check and check again that contact and location details are correct. This is one mistake you don't want to make!
Use high resolution, relevant imagery to depict your service or amenity and make sure that it doesn't obscure the text or make the font hard to read. Don’t use images that might mislead your audience as this sets unrealistic expectations for your customers and will only result in disappointment. It is also false advertising!
Think of the leaflet bay or noticeboard as being similar to the internet. People are browsing for services like yours and you want to get noticed above all of the irrelevant messages and competitors. Make sure that your leaflet gets picked up and that it conveys clearly to the reader what you want them to know and why they should visit you.
Great Value Once you have put the work into the content and design of your promotional leaflets, don’t compromise on the print quality. We offer double sided DL size leaflets printed on high quality 130gsm gloss or silk paper at exceptionally reasonable rates so you can be sure that your leaflet will stand out from the crowd without costing the earth. We also have regular special offers as part of our great value marketing bundles.
Track Your Success Read our article about how you can use printed marketing materials to track the success of your campaigns by incorporating a couple of very simple elements.