The first eircodes are scheduled to be issued in the last two weeks of June 2015. So what does that mean for your business?
The main recommendation is that you need to think about adding your new Eircode to your business address. How many print items do you have you address on? Headed paper, compliment slips, business cards, leaflets, flyers, brochures, roll-ups? Now is the time to think about how best to manage stock levels of these items.
You need to make sure that you don’t run out, limiting your promotional opportunities but you also don’t want to order a large print run of items before you receive your new eircode. So think ahead. We can help you with this and advise you how best to manage your print stock.
Another thing your business may need to consider with the introduction of eircodes, is the need to update both online and paper forms used for collecting customer or client information. Your company database will need to be amended in order to capture your customer's new eircodes and staff will need to be informed about the need to request and input this additional information.
If you haven't already done it, it's time to factor the launch into your marketing strategy. What about using the eircode launch as an promotional opportunity to raise your business profile or to tie in with another campaign that you are running?
You might also want to use this re-print as an opportunity to refresh and update your business print and marketing items. Get brainstorming with your teams as to what your business need to consider and how you can use the eircode update to your advantage.
There is still time to get organised and to be prepared and Graph Print can help. Contact us to arrange a free print audit today.
