While growing your presence online is an essential aspect of a modern marketing strategy, it should not come at the expense of overlooking offline branding.
Your business signage has the potential to reach a larger market than you’re your online ads can. It’s for this reason that can’t afford to ignore the value that physical signage can offer your business.
A well-crafted business sign is critical to making a good first impression on potential customers, and to build brand awareness. Whether it’s a fascia sign over your business or an a-frame pavement sign you use to grab attention, good signage can either draw people in or push them away.
And you don’t have to be a retail business to benefit from having a well branded signage. It can be your most effective marketing tool, that works 24 hours a day to promote your business. But that’s not all. What about indoor signage? Do people know where to go when they visit your office?
What Type of Signage to Use?
The overall success of your signage will ultimately be tied to how it looks. While things like where the signs are placed, it's important that you get the design process right. These are a few things you need to pay close attention to.
Things to Consider to Get the Right Signage
Colours are powerful and the key to any successful signage is to strategically implement colours that engage and excite.
Things to consider are how you want it look, where you are going to position it, how long you want it to last and of course, how much you can spend.
If you are looking to create a vintage, modern, or classic look, the material you choose can play a large part in setting that style. If it’s going to be outdoor, will it be exposed to the elements? We digitally print your sign with UV stable outdoor inks and then protect it more with a polymeric or cast laminate ensuring you get the longer life possible. We can advise you on how to select the best material to use for your signage.
You might want to consider modular outdoor signs that can be walls mounted or free standing. They allow for information to be easily updated and panels can be altered or removed. The individual panels are fabricated units and particularly suitable for open public areas with pedestrian access. Free Standing Signs and Totems are another alternative to over the door fascia signage.
We can help you get the perfect type of signage for your business and within your budget. We can design, print, produce, and install your sign for you. Contact us today to find our more.
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