Many businesses see print marketing as producing brochures or places adverts in print media in order to drive business. But effective print marketing can do so much more to raise awareness of your business. Read on if you would like to get more customers in through the doors without breaking the bank.
First things first, you need to make sure that you get as many potential customers through your doors as possible in order to drive sales so look great weather proof visible materials can grab the attention of passers-by and get them in the door. Depending on the space that you can access outside your business, there are a range of durable, effective and affordable print signage solutions that are available to you.
Pavement Signs are the ideal way to make your brand message stand out to passers-by. These are free standing units where the base is filled with water to weight it, which makes it very robust. They come in many different variations of this type of sign so is one to suit every budget and space. What makes this signage option so affordable is that promotional opportunities they offer can be changed really easily. The units snap frame format holds the promotional poster and these can be changed for just the price of printing an A1 sized poster.
A-Frame Signage Boards – These signage options are also free standing units and they are usually very lightweight making them really easy to position outside your premises. Like pavement signs, they come in lots model variations to suit your requirements. The snap frame format allows for the posters to be changed really easily making them a very cost effective promotional option.
Chalk boards are free standing A-Frame units that can be used inside or outdoors. The fillable space is designed to be filled with hand written text which can be easily cleaned with a wet cloth. This makes this type of signage unit ideal for daily specials or where the information changes frequently.
Projecting Signs are a great way to draw attention to your business from both directions. They can be used with get effect where space is an issue and to make passers-by of the business, a service that you provide or brand you stock. As these signs are fixed to the wall, they are really robust but can’t be changed easily.
Flag Displays – these come in a wide range of shapes and sizes and are a really great way to get noticed. They draw attention to your business or special promotion as they gently flutter in the breeze and are a really affordable outdoor signage solution. They can be free standing or holders can be fixed to a building and can be changed easily making them another affordable option.
Café Banners are a very affordable way to maximise your outdoor seating area and increase revenue. The banners can be branded with your logo or any promotional message you want your customers to know about.
Vinyl Banners are a really versatile and affordable way to get noticed. They can be used to on-site to announce grand openings, special events or special offers are even as a low cost temporary signage solution. And once you’re finished with them, they can be easily folded for storage ready until the next time you need them.
Window Graphics are another low cost, highly effective way to stand out. Made from self-cling decals, they can be used in creative ways to enhance the outside and to enhancing your business.
Building Wraps are the best way to use your business premises to make a big impact! The wraps can be designed to be as big and as bold as your imagination (and your building) allows.
Pavement Graphics are another way to use outdoor space to promote your business. The design could be as simple as directional arrows or footprints to guide footfall from the car-park to your retail space or it could be really dramatic to really get people’s attention. Whatever the objective, hard wearing pavement graphics deliver results.
Decals are the probably the easiest and best value option that is available to businesses of every size. The simple cut letter design is ideal to show visitors information like opening hours and contact details and they can be changed and undated with ease. The self-cling, hard wearing material can be colourful and attention grabbing and when placed on the entrance door or main window, they are definitely going to get your message noticed.
All of these print marketing items are easy to use, quick and affordable and above all great ways to get potential customers into your business.
At Graph Print we can design, print and apply as necessary, the best outdoor POS items for your budget and business objective. Talk to us today and increase your business’ footfall before your competitors do.
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