If your business is in the retail sector, then you know it can be difficult to make all your products stand out to each relevant customer. No matter what size your business is, it is possible to use point of sale (POS) print materials in clever and innovative ways to boost sales. You can use and adapt some of the methods that major brands and large retailers use to drive sales in your business.
It’s important when considering designing any type of POS marketing items that they are eye catching, easy and quick to read and above all relevant. Take some inspiration from the list below and try out using some of these POS items to drive sales in your retail space.
But first things first, how are you doing on getting customers into your business? Check out our recent blog post here on how you can use print marketing items to get noticed and to get more customers through your front door.
Ok, so you have customers in your premises so how do you communicate with them so that they know what great produces you have and the value you offer?
Floor Stickers – these are a brilliant way to grab your visitor’s attention, especially when space is tight. They are so good here we have a previous blog post dedicated entirely to them and how you can make the most of these hard-wearing vinyls.
Aisle Arches – big brands often use these in supermarkets to make a huge impression, usually for promoting a product range. For maximum effect they can be used in tandem with floor graphics to create a sense of drama in the retail space.
If you think you don’t have the space available, or the budget to use these kind of POS items, then think again. They can be designed to be used in small spaces, giving great visibility and creating dramatic effect and delivering a high return on investment.
Tear off and Take Away – If your customers are in the early stages of the purchase decision process, then giving them access to additional product information that they can take with them can be really helpful. You might want to incentive your customer to visit your website for more information with free delivery or promo code.
Shelf Talkers – No matter how limited the space is that you have, these items take up no space and are a great POS item to have in your arsenal for businesses of all sizes. Think of these items as your silent sales assistant, telling your customers about the benefits a product offers, how it compares with similar brands or maybe to draw attention to a limited time special offer all at the time the purchase decision is being made.
Free Standing Display Units (FSDU’s) – these are a great way to maximise your promotions and build your brand. They are really flexible because they can be used where wall or shelf space is tight, to encourage impulse purchases, to promote new product ranges or sale goods. In addition to the retail space, they can be used at shows, events and exhibitions. They can be fully customised, giving you full control of how your product is presented to your potential customers.
Shelf Wobblers – are positioned directly to shelf edges or flat surfaces to draw attention to products or promotions. They are so effective because the wobble feature makes them move which draws consumers attention in a way that static items can’t do. They can be produced in a wide range of shapes and sizes and are fully customisable. They can be particularly effective when they are used to link companion products that customers might not think or know about and this link can have a significant impact on your sales.
Aisle Fins – are commonly used to draw the attention of passing customers as they are double sided and so can be seen from both sides. They are a great way to separate product types or ranges which helps navigate customers to their preferred item and makes for easy selection. The size and shape of the fin you choose to use will be depended on the purpose you want them to serve and the message they are to contain.
Neck hangers – or sometimes called bottle collars can contain considerable amounts of information as they are double sided and designed to provide customers with relevant information about the product. This can be about a limited time introduction offer, companion sales, product origins or suggested uses for the contents.
Ceiling Hanging Mobiles – use your ceiling space to draw customers attention with eye catching mobiles. These items are usually made of light weight card, making them affordable and easy to change. They are also easy to hang and position using simple POS hanging accessories. Remember to make sure that they are not too high so that they don’t get seen and not too low so that they are annoying and get in the way!
Roll-up Banner Stands – no post about in-store promotion would complete without a reference to roll-up banners. They are a marketing staple for businesses of any size because they are a very flexible item to use. They are light weight and durable and take up little floor space but can contain a significant amount of information. And when you don’t need them they can be easily folded away and stored without taking up valuable space.
So hopefully this list will inspire you to use POS marketing items in your business and not to see them as just methods to be used by large brands in multiple outlets. Research carried out by Behaviours and Attitudes on behalf of Visualise in 2012 found that 78% of shoppers like finding out about new products while they are shopping, which means that a long as the promotional message you use is relevant to customers, then they’ll see it as helpful and this will grow your bottom line.
We design and produce all these products, and many more, in house and we’d be delighted to talk to you about what POS marketing items will work best for you in your space, to reach your customers and within your budget.
Contact us here today.
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