SUMMER MARKETING OPPORTUNITIES - SOMETHING OUT OF THE ORDINARY FOR YOUR BUSINESS - Graph Print

Making the Most of the marketing opportunities that the summer offers your business

21/5/2015

With summer on its way (we hope) people will soon be out and about visiting attractions and venues that they don't usually visit, and it got me thinking of the old adage, ‘make hay while the sun shines’. The summer offers businesses opportunities to reach potential customers who are taking a break from the norm and looking for different ways to spend their time and money.

Your business can avail of the change in routine the long school holidays and good weather provides families with. Visitor centres and tourist attractions usually have leaflet bays that promote local information making these great locations to position leaflets to promote your business to these new customers.

Obliviously it depends on the type of business you run, but if you think that these leisure visitors would be a good fit for your business then think about using these leaflet bays to grow your business. Visitors browsing leaflet bays or promotional areas are looking to find amenities and places of interest in the area or close by that they may not ordinarily frequent. You can make the most of these opportunities by designing leaflets that stand out and grab attention.

Consider the following things when you're planning your next leaflet to make sure it’s successful.

Firstly, make sure you read our blog Seven Answers to Include in Your Flyers and Leaflets. This will make sure that your message is clear and hits the right note, but there is more to a leaflet than the content.
Use an engaging headline. It is likely that your leaflet will be positioned in a leaflet bay or among many others all vying for your intended reader’s attention. It is possible that the reader will only be able to see the top third of the leaflet, so make sure that that section offers the reader a reason to pick it up.
Avoid making the layout cluttered or confusing. The best leaflet designs are not afraid to use white space to enhance the layout. However, too much and it looks boring and too little and the message gets lost in the clutter. If you're not confident to design your own leaflets look at our recent blog post here that looks at the things to consider if doing it yourself to see which is best for you.
Check and check again that you have answered all seven questions and that contact and location details are correct.
Use relevant imagery to depict your service or amenity and that doesn't obscure the text or make the font hard to read. Don’t use an image that will mislead your audience as this sets unrealistic expectations for your customers and will only result in disappointment. It is also false advertising!
Think of the leaflet bay the being similar to the internet. People are browsing for services like yours and you want to get noticed above of irrelevant messages and competitors alike. Make sure that leaflet gets picked up and then that it conveys clearly to the reader what you want them to know and why they could visit you.

So now you have a winning format for your promotional leaflets, don’t compromise on the print quality. With 5,000 double sided DL size leaflets printed on high quality 130gsm gloss or silk paper costing just €0.05 each, you can be sure that your leaflet stands out from the crowd. We also have summer special offers on leaflets as part of great value marketing bundles.

Talk to us today about how we can help you get your business noticed. Y ou can also shop online now.