Last August we wrote a blog post about Eircodes and what they were. Since then things went a bit quiet on the Eircode front.
On April 27th TheJournal.ie announced that the first Eircodes will be issued in Mid-June 2015, so what does that mean for your business?
Eircodes have produced this booklet to help businesses prepare for the roll-out. The main points of the preparation recommended is that you need to think about adding your own Eircode to your address. Think about how many print items you have you address on, including headed paper, compliment slips, business cards, leaflets, flyers, brochures and roll-ups to name just a few.
Now is the time to think about how best to manage stock levels of your business print items. You need to make sure that you don’t run out of them which could limit your promotional opportunities, but at the same time you don’t want to order a large print run of items before you receive your new Eircode. So think ahead. We can help you with this and advise you how best to manage your print stock.
Another thing your business may need to consider with the introduction of this new system, is the need to update online and paper forms if you collect contact customer or client information. Your company database will need to be amended in order to capture this information and staff will need to be informed about the need to request and input this additional information.
If you haven't already done it, it's time to factor the launch into your marketing strategy. What about using the Eircode launch as an promotional opportunity to raise your business profile or to tie in with another campaign your are running?
You might also want to use this re-print as an opportunity to refresh and update your business print and marketing items. Get brainstorming with your teams as to what your business need to consider in time for the launch and how you can use it to your advantage.
There is still time to get organised and to be prepared. Contact us to arrange a free print audit today. You can also shop online now
Let us know if you think the launch of Eircodes are going to be good for your business?
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