Using Roll-up Banners to Effectively Market Your Business

When you're trying to stretch your already tight marketing budget to get the very best value for your business you should consider investing in is roll-up banner stands. 

These marketing items are one of the most effective marketing items you can use to promote a new product or special offer. The lightweight and durable display stands can be easily moved and placed wherever you need them and as they fully retract, they can be easily stored when you're done making them one of the most versatile marketing items you can have for your business.

Your silent salesman

Standing proudly on your sales floor, in your reception area or whatever space your customers visit, these display units are working endlessly on your behalf as your silent salesman. Because you choose exactly what message to display on your banner stand, you are in total control of what your visitors and customers are informed about.

Effective Design

So to get the most out of your roll-up stands you should consider the following tips to effective design.

1. Design from top to bottom and from left to right - make sure your logo and company name are clearly visible and at eye level so that its grabs attention as people are passing by. Avoid putting important information, such as your contact information at the bottom as this part of the banner may be obscured from view as people walk by. ​
2. Less is more - People quickly scan posters and other display items to see if they are relevant and interesting to them, therefore keep your message clear and brief or else your message is likely to be get lost. 
3. A good quality image paints a 1000 words – When choosing images on roll-up banner stand (or any print material) make sure that they are high quality images. If you select an image from the internet it is likely that it won't be suitable for use on printed items. Make sure your image is at least 300dpi and saved as CMYK ready for print. For more information on getting your materials print ready read our techie tips here.
4. Colour is very important - the higher the contrast between font and background, the better.  Some great "standards" are black on yellow or black on white, red on yellow, or even dark blue on white.  Stay away from light blues on dark blues, reds on browns, or purple on black.  Your message will literally disappear from a short distance.
5. Remember quality counts – poor quality roll-up banner stands are printed on cheap and flimsy material and can spend more time flat on the floor than standing upright. Poor quality marketing items can really be false economy as it can give customers the impression that your products or service is shabby and unreliable. 

To help you get your roll-up banner stands just right we’re offering our 10% discount on our 850mm x 2000mm roll-up stands for a limited time only with free delivery. We'd be delighted to advise you on the best options to match your needs and your budget so contact us today to order your roll-up banner stands in time for Christmas.

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